CEO Nguyen Vu Thanh Thao – Dealer Principal of Royal Auto Saigon: “Doing what you love is freedom. Loving what you do is happiness”

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Named as “Queen of luxury cars” with nearly 20-year-experience in luxury automobile market with top luxury car brands, Ms. Nguyen Vu Thanh Thao is one of a few woman leaders in the industry with the motto: “Prestige the standard of business activities”. This motto is also the philosophy in her life. She is currently the Dealer Principal of Royal Auto Saigon – the ideal destination for those passionate in speed.

Dealer Principal of Royal Auto Saigon – the authorized distributor of Jaguar and Land Rover.
Member of the Industry Advisory Board of RMIT University.
Business lecturer at Nguyen Tat Thanh University.
Head of the organizer of Vietnam International Motor Show 2014, 2015, 2016.
Country Director of Sicher Auto – The reliable business partner for sustainable growth.



Automobile is a quite particular industry, requiring a methodical and long-term investment as well as a sustainable development orientation. Therefore, at Royal Auto Saigon, human factors and customers are always focused and considered as the prerequisite for a successful business. Thanks to this business motto, Royal Auto Saigon under the leading of Ms. Nguyen Vu Thanh Thao has overcome the competitors and becomes one of the top favorite destinations for car lovers.



With nearly 20 years of experience in luxury automobile market with top car brands as Mercedes-Benz, BMW, MINI, Motorrad, Jaguar, and Land Rover, Ms. Thanh Thao has found that capturing the customer psychology is only a necessary condition, deploying and actualizing the ideas to satisfy customers’ need is the sufficient condition for a successful business. And it is the human factor – the employees who contribute to the success of the company. Therefore, the role of leader is communicating the company vision and getting the message across every single employee. One thing that she is always proud of which is building a “dream team” in the automotive industry with high solidarity and enthusiasm. This has created tremendous power for the company.



Besides that, the company culture is also one of the core factors and it could not be downplayed. At Royal Auto Saigon, we value employees’ attitude and cooperation higher than their professional competence. According to Ms. Thanh Thao, the competency could completely be trained but if the employees do not have the suitable quality with the work environment and culture, it is hard to meet work demands as well as get on well with the environment to motivate the organization to develop.



Sharing the motivation to overcome challenges, Ms. Thanh Thao said: “I am fortunate to have solid spiritual support from family, friends, and colleagues. These relationships often help me relieve the pressure load very well. In addition, I am the type of person who will ignore the negative energies and focus on positive ones to make me feel happy and push myself forward. I also want to spread these good energies around me to make my living environment more positive and overwhelm negative ones”.



Her dream is to be able to share her valuable experiences gained from the building and developing international brands for businesses heading towards sustainable growth by defining competitive advantages and enhancing competitiveness. Therefore, she is also a member of the Advisory Board of Sicher Auto – an organization with mission to become a reliable business partner for sustainable growth; founded by professional and dedicated automotive personnel with over 20 years of experience in Asian, European and a number of other countries.
With the aim to improve herself more and to contribute to the community, Ms. Thanh Thao accompanies the WLIN Charming club in her next stages. This will be a new helpful playground for her and the other woman leaders in many different industries to exchange, share and connect to each other to create new business opportunities and join hands to build a strong sustainable community.



Once again, WLIN Global congratulated woman leader Nguyen Vu Thanh Thao on becoming a member of the WLIN Charming house. Wishing you always be beautiful, passionate and more successful.

By Katie Nguyễn

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